Customer Experience Transformation Training


Customer Experience Transformation Training

We live in the Age of the Customer, a period in which customer experience will be the most enduring competitive advantage. Customers are increasingly selecting who to do business with and where to spend their money based on their experiences. This is why it is important to understand how to deliver the right experience to the Customer.

This training will provide participants with a deep understanding of the changing profile and expectations of the Customer; Customer Segmentation and Income Brackets as well as how to map Customer Journeys. The course will transform customer experiences and the successes that stem from building interrelationships across the customer, the company and the employee.

The interactive 2-Day course focuses on  the following:

  • The Age of the Customer and Customer Experience
  • Mega Trends and Changing Business Models
  • Customer Journeys and Touchpoints
  • Personas and Empathy Maps
  • How to Map Customer Journeys
  • Developing the Customer Strategy
  • Leveraging Data and Analytics to Transform Customer Experience

Date: 19 – 20 March 2020

Venue: African Regent, Accra

Time: 8:30am – 4:30pm daily

Certification: 14 hours (Certificates will be awarded)


Click here to read more.

Find the Registration Forms here.

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