Virtual Business Challenge: NBC Alumni Creatively Countering COVID


Virtual Business Challenge: NBC Alumni Creatively Countering COVID

Although there won’t be a regular New Business Challenge (NBC) this year, the NBC spirit was kept alive with a Virtual Business Challenge organized by GNBCC and SustainableMotion. With the support of the Netherlands Enterprise Agency and The Netherlands Embassy in Accra, the Virtual Business Challenge brought together the alumni from the years 2014 – 2019 to unite their entrepreneurial spirit. Last week (26 – 27 June) The NBC alumni worked together with entrepreneurs to counter Covid-19 creatively during the Virtual Business Challenge.

During the Virtual Business Challenge, Dutch and Ghanaian alumni generated ideas in mixed teams for Covid-19 related business opportunities for entrepreneurs in Ghana. The business cases came from two entrepreneurs who are part of the Orange Corners Ghana accelerator program: Health Direct Global, a digital health platform, and Vonvic, a hand-woven textile brand. The goal of the Challenge was that the entrepreneurs receive fresh ideas, which they can take up themselves or alumni can take them a step further after the online days. For the NBC alumni it was an unique opportunity to use their problem solving skills; gain experience with online cooperation; build on their digital skills and reconnect with other NBC alumni!

During the Virtual Business Challenge, alumni worked in teams of 4 consisting of Dutch and Ghanaian participants. The interactive online program assisted the teams in generating ideas and going from a brainstorm to a comprehensive business opportunity within one day. At the end of the day, the teams pitched their ideas and the solution with the most votes won a prize. The alumni were supported by two coaches from both Netherlands and Ghana, Diwy Tomassen from Crosswise Works and Jemila Abdulai from Both were coaches during the 2019 edition of the NBC and they have vast experience in facilitating online sessions and idea generating programs.

The NBC doesn’t stop after the Virtual Business Challenge! The program will continue after the online day(s) with workshops organized by the New Career Platform, hosted by GNBCC. Various workshops around the themes of the job market and entrepreneurship will be organized throughout the rest of the year. Also after 3 months, a coming-back day for the Virtual Business Challenge will be organized to see what the process has been like while working on the solutions.

Curious to know more about the Virtual Business Challenge? Get in touch with Ileen or Joana,

GNBCC | News