NBC 2021 end with a bang

08-07-2022

NBC 2021 end with a bang

The Expedition Trips of the New Business Challenge 2021 has come to a successful end. Due to the restrictions imposed by the COVID- 19 pandemic, a new structure of the NBC was introduced, the first ever NBC Summer school and Expedition Trips to Ghana and the Netherlands. After an intense month of exploring the Netherlands and Ghana, working in intercultural teams and brainstorming on solutions to real business challenges, the NBC 2021 has come to a successful end.

During the Expedition Trips, participants worked together in mixed teams to develop the best solutions to the business cases of:

  1. The Good Roll Africa – The Good Roll Africa was looking for innovative approaches to sell its sustainable toilet rolls to the Ghanaian market
  2. Delphy BV – Delphy wanted to discover effective ways to understand the work culture and cooperate optimally with their partners abroad.
  3. Ocean Green Beach Villas – Ocean Green sought to boost revenue generation in order to complete the first phase of its project by 2025.
  4. Tropical Growers – Tropical Growers wanted to introduce and excite high schools in Ghana about the use of hydroponics in planting.
  5. Jolinaiko Eco Tours – Jolinaiko was searching for revenue generating activities to be offered at their Clean and Green Hub whilst contributing to the green environment.

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