PwC Masterclass for mastering the selling process


 PwC Masterclass for mastering the selling process

Programme brief

The selling process continues to be one of the most important functions for business organisations, particularly with the recent global economic challenges which are characterised by high inflation and rising costs of living. Both individuals and organisational buyers are reviewing their spending patterns and habits. Value-for-money has gained more prominence ahead of brand loyalty. This means that salespeople can no longer approach selling from a business-as-usual standpoint. This course has been designed to enable salespeople to navigate their way through these challenges by providing practical guides to improve performance.

Course content

  • Modern perspectives of sales
  • Trust-based relationship selling
  • Techniques for selling unique, high value and difficult products
  • 21st century sales dialogue dynamics
  • Sales scripts consideration and design
  • Sales negotiation
  • Dealing with difficult client situations
  • Team selling and team buying
  • Selling in the digital world   

Who should attend

This course is recommended for:

  • sales directors,
  • sales practitioners, and;
  • sales teams.

The insights to gain from this training will be useful for sales practitioners in the following industries:

  • Insurance
  • Real estate
  • Pharmaceutical
  • ICT software technology
  • Industrial products (machinery and parts)
  • FMCG

The training will also be useful for companies introducing new products into the market or faced with the challenge of selling rebranded products.

Mode of presentation

The training will be delivered through:

  • facilitator-led discussions,
  • case studies, and;
  • role plays

Training details


Wednesday,27 September-Friday, 29 September 2023


9am-4pm (each day)


GH₵ 5,550


PwC Tower,A4 Rangoon Lane, Cantonments City, Cantonments,Accra- Get directions


By Monday, 25 September 2023

Click to register

Please note: Should you have any questions please contact Aku Duse at

+233 (0) 30 276 1500 or



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