Calling SME entrepreneurs in Ghana's horticultural and cocoa products value chains! 


Calling SME entrepreneurs in Ghana's horticultural and cocoa products value chains! 

Join us for an Information Session on the training ‘Upgrading business competences among SME entrepreneurs in Ghana’s horticultural and cocoa products value chains’.

This introduction session will provide you with in-depth information and the opportunity to ask questions to the trainers on a 5-module training course that is designed to help you upgrade your business skills and knowledge to better compete in the global market 🚀.

Mark your calendars and don't miss this opportunity.

Registration is essential! Please send an email to / with your name, company name, and contact information by Friday 8th December.

We look forward to seeing you there!

If you have not applied for the training yet, there are a few spots left! Apply now to be eligible to be selected for this training opportunity by sending us your motivational letter and CV.

About the Training

The Ghana Netherlands Business and Cultural Council (GNBCC), the Cocoa Value Addition Artisans Association of Ghana (COVAAAGH), Africa Trade Academy (ATA) and Maastricht School of Management (MSM) are collaborating to provide SME entrepreneurs in Ghana's horticultural and cocoa products value chains with the opportunity to upgrade their business competences.

The training will cover a wide range of topics, including:

  • Value chain analysis: leading the value chain, managing vertical and horizontal collaborations, and with the explicit objective of local value addition.
  • Agribusiness development: key business capabilities such as sound financial management, bankable business proposal develo:00PMent, marketing, and meeting modern quality standards.
  • Export: Exporting in respect of Africa itself and of Europe. The African Continental Free Trade Area (AfCFTA) Secretariat offers new importing and marketing opportunities for Ghana's horticultural and cocoa products.

The training approach:

The training sessions are spread out over five training weeks which will take place over the course of February 2024 until August 2024 in Accra, Ghana.

Each training week is divided over three evenings (Tuesday, Wednesday, and Thursday) from 6:00PM to 9:30PM and one full training day (Friday) from 9:30AM to 5:00PM.

The first training will take place from the 13 to 15 February (6:00PM-9:30PM each night) and a full day training on 16 February (9:30AM-5:00PM).

This setup will give you the possibility to attend the training session after work without having to leave your business for several days in a row.

 Besides the face-to-face training sessions, there will be:

  • Possibility for individual coaching sessions
  • Written feedback on action plan assignments
  • Guest speakers
  • Business visits
  • Participants will receive a certificate of completion upon successful completion of the training.

 Participation requirements:

  • This training is specifically developed for professionals who either own a firm in the horticulture or cacao sector or have a management position in such a firm.
  • Write a one-page personal letter that explains your motivation to take part in this training.
  • Ability to make time to attend all training sessions (a deposit fee of GHS 1500.00 is requested and will be returned after completion of the training)

Please send your motivational letter and CV to to be eligible to be selected for this training opportunity.


GNBCC | News