Project Update : 2024 Dutch Export Study (DEA) Recap

04-10-2024

Project Update : 2024 Dutch Export Study (DEA) Recap

The DEA Export Study Visit, which took place from September 23rd to 27th, 2024, was designed to immerse selected Ghanaian entrepreneurs in the Dutch business environment. The visit featured a series of strategic sessions, business matchmaking, and practical tours aimed at expanding participants' knowledge and connections in the Dutch market.

The program began with a meeting at RVO, where Vincent van Reenen, Business Development expert for Ghana and Nigeria, received the entrepreneurs.Vincent presented RVO’s vision of supporting entrepreneurs through their journey of crossing borders, elaborating on the various initiatives and international programs RVO offers, including the combi-track program, which fosters sustainable solutions to enhance market access, business climate, and job creation.

Later, branding and packaging experts, Jamal Kurbanova and Kasper Looije from Qindle (an independent creative consultancy), shared practical knowledge on designing for the Dutch market. Jamal covered critical branding concepts, while Kasper focused on packaging types and supply chain considerations for international success. Participants also received insights into the Dutch retail landscape, essential for aspiring exporters.

The day ended with visits to African markets in Amsterdam, where the participants interacted with shop owners to explore potential entry points for their products in local stores.

Tuesday was all about creating partnerships. Arne Doornebal moderated a matchmaking session in The Hague, hosted by Netherland African Business Council (NABC). Entrepreneurs from Dutch businesses with strong ties to Ghana met with the participants for one-on-one sessions. Notably, these meetings included not only Dutch entrepreneurs but also members of the Ghanaian diaspora, who were eager to form collaborations with the participants. Each guest had reviewed the Ghanaian entrepreneurs' profiles beforehand and came prepared for detailed discussions.

The second half of the day was spent exploring the cutting-edge agricultural technologies at the World Horti Centre. Aad Verduijn, an expert in horticulture, led the group through greenhouses and introduced innovative methods for improving agricultural efficiency. The participants then visited Leen Middelburg Chrysanten (LMC), where they observed how advanced technology is used for flower cultivation, packaging, and distribution.

On Wednesday, the participants had the opportunity to conduct individual business meetings across various towns in the Netherlands.

The group revisited RVO on Thursday for a comprehensive session with CBI (Centre for the Promotion of Imports from developing countries). Hans Mensah, Program Manager for Market Intelligence, and Afke van Woude, who joined online, walked the participants through CBI’s ongoing projects, particularly those in the dried fruit sector, and offered advice on how CBI could support their export ambitions. Personalized follow-ups were scheduled for entrepreneurs who needed more tailored support.

Next, Cornelius van Eist, Managing Director of QA Assurance, conducted a highly informative session on food safety regulations, compliance, and certifications needed for exporting food products to the Netherlands. He provided real-time insights on transparency and compliance management, ensuring that the participants had a strong grasp of the technicalities behind successful exports. We also had a session with Johan de Visser, former Country Director of PUM Netherlands.The entrepreneurs were very happy about the concept of PUM, with a number of them signing up in the instant on their platform. A one-on-one session with an importer of Ghanaian products into the Netherlands concluded the day. 

The final day of the study visit was dedicated to diplomacy and networking. The group was warmly received at the Ghanaian Embassy by H.E. Francis Danti Kotia, Ambassador of Ghana to the Netherlands, and other diplomats. This session provided a platform for participants to discuss the challenges they face while exporting from Ghana, with the embassy offering advice on how they could support these efforts.

Later that evening, GNBCC’s Diaspora Desk collaborated with DEA to host a mini exhibition. The entrepreneurs showcased their products to a diverse audience of importers, business professionals, and Ghanaian diaspora members. Many participants made valuable connections and even sold some of their products. The event capped off a successful week of learning, networking, and exploration.

The DEA Export Study Visit 2024 was a resounding success, thanks to the collaborative efforts of GNBCC, NABC, RVO, CBI, Ghana Embassy in the Netherlands, Qindle and the many experts and organizations that contributed. It equipped the participants with practical tools, expert advice, and meaningful partnerships that will support their journey toward international business growth. We extend our gratitude to all who played a role in making this experience unforgettable.

 

GNBCC | News